How to Choose the Right Web Designer in Ghana

People having a discussion

Your website is often the first impression potential customers have of your business. It doesn’t matter if you run a clinic in Kumasi, a fashion brand in Accra, or a logistics company in Takoradi, people will likely find you online before they ever walk through your doors.

That means your website isn’t just a digital space, it’s your salesperson, marketer, and brand ambassador all in one. And for that, you need the right web designer.

But here’s the challenge: the Ghanaian digital space is full of web designers, each promising “the best website ever.” So how do you know who can actually deliver results — not just pretty layouts?

Let’s break it down.

1. Start With the Portfolio: The Work Speaks First

Before anything else, look at what they’ve built. A professional web designer in Ghana should have a clear portfolio of real websites, not just mockups.

Take your time to click through their work. Does each website load fast? Is it easy to navigate on mobile? Do the designs match different industries?

You’ll quickly notice the difference between someone who simply assembles templates and someone who builds custom experiences that fit each brand.

If every website looks identical, that’s a red flag. You want someone who adapts design style to fit the brand’s identity — not someone who copies and pastes.

You can explore TekLumin’s portfolio to see how we design differently for each client from e-commerce to startups to service businesses.

2. Check for Mobile Optimization; It’s Non-Negotiable

Did you know that over 65% of internet users in Ghana browse using their phones?

That means most of your customers will see your website for the first time on a small screen not a laptop. If your site doesn’t load well on mobile, you’ve already lost them.

A good web designer ensures that:

The site layout adjusts automatically to any screen size.
Buttons are large enough to tap easily.
Images are compressed for fast loading.
Text remains readable without zooming in.

At TekLumin, every website we build follows a mobile-first approach. That means we design for phones first because that’s where your audience is.

3. Look Beyond Design: Ask About SEO

Importance of SEO

A beautiful website means little if no one can find it.

That’s where SEO (Search Engine Optimization) comes in. A smart web designer should understand basic SEO principles that help your site rank on Google Ghana.

Ask questions like:

“Do you include SEO setup in your web design process?”
“Will my site have optimized meta titles, descriptions, and headings?”
“Is the website structure search-engine friendly?”

If they can’t explain these in simple terms, be careful. You need a designer who understands that your website’s purpose is not just to look good. It’s to get found.

At TekLumin, our web design process includes SEO-friendly coding and keyword setup by default, not as an optional extra.

For a quick reference, you can read Google’s SEO Starter Guide.

4. Ask About Their Process and Communication Style

Great design starts with understanding. A professional designer doesn’t jump into colors and code immediately. They first ask questions about your goals, target audience, and brand tone.

When choosing a web designer in Ghana, pay attention to how they communicate:

Do they listen to your ideas before suggesting solutions?
Are they transparent about timelines and deliverables?
Do they give progress updates regularly?

Design is a collaboration. You don’t want someone who goes silent for two weeks and suddenly sends you a random layout that doesn’t fit your vision.

At TekLumin, we work closely with clients through every step from brainstorming to design, development, and post-launch support. You’ll never be left in the dark.

5. Understand What You’re Paying For

Understanding Costs

Web design prices in Ghana can range widely from ₵1,000 for freelancers to ₵10,000+ for agencies. But pricing alone doesn’t determine value.

When comparing options, don’t just ask “How much?” ask “What’s included?”

A reliable designer should provide clarity on:

Domain and hosting setup
Mobile responsiveness
Basic SEO setup
Security and backups
Maintenance and updates
WhatsApp or booking integrations

At TekLumin, our packages are transparent; no hidden fees or surprise add-ons. You know exactly what you’re getting and how it supports your business goals.

6. Read Client Testimonials and Reviews

Before you commit, look for proof of satisfaction. Check Google Reviews, LinkedIn recommendations, or testimonials on the designer’s website.

These reviews tell you how the designer communicates, handles deadlines, and supports clients after launch.

If no reviews exist, that’s something to think about. You want to work with someone who has a track record of delivering real results.

You can visit TekLumin’s Projects Page to read how we’ve helped Ghanaian businesses create websites that attract, convert, and grow their customer base.

7. Ask About Maintenance and After-Launch Support

A website isn’t a one-time project. After it’s launched, it still needs care plugin updates, backups, and performance monitoring.

When choosing your web designer, ask:

“Who handles updates after launch?”
“Do you offer monthly maintenance plans?”
“Can I reach out for help if something breaks?”

A designer who offers long-term support shows they care about your website’s continued success, not just their payment.

8. Choose a Designer Who Understands the Ghanaian Market

Website Design in GH

There’s an advantage to working with a local web designer in Ghana. They understand the environment your business operates in.

For example, Ghanaian users prefer:

WhatsApp buttons over long contact forms
Sites that load fast even on low data speeds
Simple, clear navigation without unnecessary clutter

That local awareness helps to design websites that don’t just attract visitors but convert them into customers.

9. Evaluate How They Treat Security

With more businesses going online, website security is now essential. Your designer should protect your site against malware, data loss, and unauthorized access.

Ask if they:

Install SSL certificates (that green lock for HTTPS)
Use strong admin passwords
Provide regular backups
Use secure hosting providers

A good web design company won’t skip security just to cut costs. At TekLumin, every website includes SSL from Let’s Encrypt and security best practices to keep your data safe.

10. Don’t Rush: Choose Value Over Speed

It’s tempting to hire someone who promises to “finish your website in a day day.” But quick fixes often lead to problems later, slow loading times, missing pages, or broken links.

Take your time to assess. Compare proposals. Ask for demos. A great designer focuses on functionality and sustainability, not just deadlines.

Conclusion

Your website is a long-term investment. Choosing the right web designer in Ghana isn’t about who’s cheapest. It’s about who understands your vision, your audience, and your goals.

A professional designer will help you attract customers, build trust, and grow your brand online.

If you’re ready to build a modern, mobile-friendly, and SEO-ready website that brings real results, TekLumin is here to help.